Not all clothing labels stand out and add texture or character to clothing, but PVC labels can do just that. These are the kind of labels that people can’t help but pay attention to, and they can actually add to the aesthetic appeal of the clothing they are used on.
Look at gloves that have a thick, heavy PVC label attached to them. This tends to be a large label placed on the back of the palm that stretches across the length of the glove. You can print your company’s logo or brand name body there, making it easy to see and also making it a natural part of the glove’s textured look. If you look at PVC labels on both gloves and backpacks, you can see that these improve the perception of quality the clothing has. It makes the product look more expensive and more prestige, if you will, especially if the label is done right.
If you really want to boost your brand and adorn products with your labels, then you do need to make sure they are attached with care. They need to be manufactured by industry experts who have experience in what they are doing and know how to modify their work to make it appeal to the customer. Not every custom clothing label company will even offer PVC labels, because they can be hard to pull off effectively. Then again, not every company that offers them will be able to do the job well. You’ll want to do your research and look into the reputation of the company to see if they have been successful in producing the kind of labels you are looking for.
When done well, PVC labels can really boost your brand and make it far more noticeable. We said before that this kind of label, when manufactured with quality, can give an item a sense of prestige. That carries over to your brand, and you can benefit from the perception people have of your products. If they think your products are high quality, then they will think of your company and your brand in the same way.
Now, PVC labels are not ideal for every kind of item. You would not use them, for example, on most shirts, neckties, socks and other items that are designed to be soft all over. PVC levels tend to be rubbery and hard, and you need to use them appropriately. You can actually hurt your brand if you are not careful about how you implement certain kinds of labels. You can end up looking like you have no idea what you are doing. PVC labels may look great, but they are not designed to be used on everything. They work best for rugged, durable clothing and items that are intended to be used roughly. That includes backpacks, boots, sneakers and some kinds of gloves.
You’ll want to be consistent in your branding and level of quality if you are going to use PVC labels to boost your brand, though. You should have them all produced by the same company, as that allows you to control the level of quality that is being implemented and ensures that you have a homogenous look across the board. If some of your products have shoddy labels while others have high-quality labels, then that will damage your brand and lead to customer confusion. People will have the wrong perception of you, and your brand will not be as strong as it could be.