So you have been working day and night to get your clothing line business off the ground. You have got your designs ready, your suppliers have sent you samples of whose quality you are satisfied with. You even have a digital marketing strategy in place but haven’t decided on what material your custom label should be made of.
You know that you want a material that can retain the colors you print on the custom label so that your logo, washing instructions or contact information all stand out.
But you’re torn between pros and cons of each material. You want to get it right since the material of your custom label can have a significant effect on the perception your target market has of your product.
A mismatch could turn a high-quality product into a cheap knockoff — at least in the eyes of the consumer, or make it ooze class.
The magic lies in selecting the right custom label material that fits your product and makes it appealing to your target audience. And that is why we have taken time to look into 3 of the most popular materials used in making custom labels to see which one best fits you.
And with that being said we would start with the hemp.
Hemp Custom Label Material
The hemp fiber is one of the natural fibers with widespread use in the textile world today. This is as a result of the advantages it has over other fibers such as polyester and nylon, and it’s eco-friendly nature as a tag.
Benefits of Hemp As Label Material
- You see, the hemp material when in contact with human skin can be very comfortable and not irritating.
- This experience only gets better with time as hemp textile tends to soften with age. Nothing can build your brand better than an amazing customer experience.
- But the advantages of the hemp material don’t just lie in its texture. Wearing hemp fabric comes with health benefits too! You see, the hemp fabric helps control the population of certain bacteria that tend to cause the skin problems if left unchecked, Eg. staph. I guess you didn’t see that coming, did you?
- It is also known for its strength, such that it has been used by the navy to make ropes and sails for ships.
But this material has its setbacks as well.
Things to consider about Hemp Label Materials
- Like all natural fibers, the hemp is prone to shrinkage and wrinkling. This isn’t a good thing when it comes to your custom label as such incidents not only put a blemish to the beauty of your products but undermines the message displayed on the custom label, be it your brand message like your logo, contact information, washing instructions etc.
- Taking care of this material can be complicated as it can get bleached it exposed to sunlight. The hemp may age like wine when it comes to its texture but when we rate the material by color, it resembles milk. With time, the colors on your hemp fabric won’t look as bright as they once were, thus cheapening the quality of your product.
PVC/Silicone Custom Labels
This material is very often used to produce eye-catching custom labels today. And this is because of the advantages that these 2 materials have over some other custom label materials.
We will be looking into some of these advantages now.
Benefits of PVC/Silicone As Label Material
- These 2 materials are waterproof and thus are resistant to mildew when used as custom labels on fabric. No worries about color dissolving when your product gets washed.
- As custom label materials, they can also be easily sewn together with clothing thereby making your production process a lot easier and faster.
- They can be tweaked to bear the logo of your business in great colors. So that creative logo that best represents what you and your business stand for, can be displayed on the custom label.
- These colors last a long time as PVC/Silicone materials are resistant to the bleaching effect of sunlight (UV rays). And that is to say that your brand remains top of mind no matter the laundry your fabric goes through, dryer or otherwise.
- Also, you could be cutting back on expenses as the production of PVC/Silicone material is pretty low in comparison to other custom label materials available today.
And now to some setbacks with the PVC/Silicone custom label material.
Things to consider about Silicone or PVC Label Materials
- The PVC material, in particular, isn’t as heat resistant as the Silicone material. And so could melt at certain temperatures.
- Only the silicone custom label material can be stretchy, the PVC can’t. This stretchy material enhances comfort and thus plays a role in your customer’s experience.
- Although the silicone is more environmentally friendly when compared to the PVC, its cost of production is a bit higher than that of the PVC custom label material. So based on what you believe in when it comes to matters concerning the environment, you may want to spend more or less on getting either material.
Cotton Custom Label Material
Using cotton as your custom label material comes with its perks and problems. The pros and cons of using this material to produce custom labels for clothing line will be weighed below.
Here are some of the advantages of using cotton custom label material.
Benefits of Cotton as Label Material
- It is resistant to insect attack such as the dust mite. This means that when your logo or contact information remains on your custom label and the minds of your customers for a very long time.
- It is hypoallergenic. That is to say that they can prevent skin problems for the wearer whose skin it is in contact with. It does this by killing offer excess numbers of the staph bacteria that could cause infection. This is an added health benefit to your customers. It could also serve as a selling point to your target market.
- It is environmentally friendly and so using this as your custom label material would mean doing your own part in preserving the earth for the unborn.
That must feel good, doesn’t it?
Okay, to the disadvantages of using cotton as your custom label material.
Things to consider about Cotton Label Materials
- Cotton-like most natural fibers are susceptible to wrinkling and shrinkage. This would be a setback for you if your custom label is used as a marketing channel to grow your business.
- Gets bleached and weakened by UV rays from the sun. This means that colors on your cotton custom label material have a hard time standing the test of time. This can be perceived by your target market as a dent in the quality of your product.
- Finally cotton requires a lot of care and in a world where the customer is sold convenience first before product eg Amazon, having your customers worrying about complicated washing directions isn’t a position you want your business to be in. You have to keep that in mind if you want to go the cotton way.
With time your logo and contact information cease to be legible as your cotton custom label wrinkles and shrinks. That would mean wasted marketing efforts and this is bad for business.
Now since the pros and cons of these 3 materials have been discussed in depth, you can now make a well-informed decision on what material your custom label would be made of — knowing what your customer would like.
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