Apparel Logos We Love and Why They Work So Well


With so many clothing brands saturating the apparel market, having a well-designed logo is more important than ever. In addition to helping your brand stand out, a logo tells your brand story and creates a memorable, emotional connection with current and future customers.

To learn what makes a logo effective, read the stories these clothing and apparel labels logos have to tell.


Originally known for its lightweight, seersucker suits, Haspel makes menswear inspired by class and tradition. The brand has been making a mark in the world of men’s suits since 1909, and continues to grow. Haspel’s logo pays homage to its tradition with an art-deco font, much like the text that graced theaters and speakeasy menus in early 20th century America. In cerulean blue, the logo also represents the blue skies and waters of New Orleans, where it was founded.

Shift to Nature

Shift to Nature is an Australian company that sources organic, non-toxic materials for its apparel and home goods offerings. Bamboo, hemp and recycled materials take center stage in Shift to Nature’s clothing, proving the feasibility of eco-friendly slow fashion. This brand’s cross hatch logo represents the interwoven elements of people, nature and the clothes we wear and discard. The multiple shades of purple used in the logo design represent calm, luxury and safety all at once.

Fresh Brewed Tees

This Cleveland-themed apparel company is an Ohio resident’s go-to spot for clothing that boasts hometown pride. The Fresh Brewed Tees italic logo is straightforward, memorable and reminiscent of a local baseball rec league. While it seems basic at first, the no-fuss black and white text logo actually has a deeper strategy: it can be easily transferred to different colors.

This allows Fresh Brewed Tees to switch up its logo’s color scheme in light of certain sporting events or other local occasions. This customization helps cater to its customers and is especially effective for social media.


YSTR is an up and coming fashion brand that’s fighting fast fashion through ethically-made subscription clothing delivery. Customers can sign up for one of three tiers and have a box of eco-friendly, fashionable clothes sent to their house each month. The YSTR logo features bold, capitalized text that stands out and is easy to remember. The large lettering also reinforces the fact that the company has an unapologetic mission: zero waste fashion.  

Hawaiian Island Creations

Hawaiian Island Creations (HIC) began as a neighborhood Oahu surf shop in 1971. Since then, the retail company has expanded to fourteen stores across three islands. The success of HIC can be attributed to the company’s high quality gear and customer service, with a dose of aloha spirit.

This attitude is reflected in the company’s colorful logo, which depicts the ocean waves, the island and the sunshine in an ombre red circle. The transitioning red color suggests the heat of the sun and the island while symbolizing the strength, courage and passion that often go hand in hand with surfing.


Embodying the creative, forward-thinking generation, Vissla creates swim and surf wear for the modern millennial. The artistic V of the Vissla logo symbolizes this mindset with an arrow-like shape that represents growth and innovation. Both sides of the V are joined at the point with a dot that looks like two boards nailed together. This supports the brand’s ideals of craftsmanship, quality and originality.


A-Line is a handcrafted leather jacket company that features custom patchwork. The creator of A-Line jackets wants to redefine who wears leather jackets by swapping out classic black leather for bright colors and embroidery.

The logo represents this idea in a few ways. First, it has an extended A that suggests movement and draws the eye sideways. This is a nod to the motorcycle groups who first popularized leather jackets on the road. Second, the A is far enough from the word “Line” that it implies the idea of a departure or reinvention.



Alltimers is an offbeat skatewear brand that doesn’t hold back from creating bold, outlandish designs. Alltimers draws inspiration from 90’s pop culture, making it a millennial skateboarder’s best friend. The logo is a simple martini glass outline with a single olive and italic script sketched across. This combination feels much like an old bowling league or neighborhood dive bar — a reliable establishment you can trust.

Vitamin A Swim

Vitamin A Swim creates flattering women’s swimwear inspired by travel, modern art and the laid back California style. Vitamin A uses digital manufacturing techniques that conserve electricity and water, and the brand has begun creating products from recycled materials. In alignment with its sustainable values, Vitamin A’s logo shows a sideways A that doubles as an arrow in a mirror-like design. With two arrows pointing inward, Vitamin A’s logo represents reuse and continuity.

Grown & Sewn

Grown & Sewn is a USA-made brand rooted in American workmanship, heritage and culture. The Grown and Sewn logo embraces the transparency and authenticity of American-made goods, with a classic font that’s equal parts familiar, sophisticated and approachable. The dark maroon ampersand emphasizes the values of the company and contrasts against the lower case letters of grown and sewn. Finally, the asymmetrical stitch line design anchors the text and balances out the traditional serif with a homemade feel.

Horses Cut Shop

Horses Cut Shop crafts vintage-inspired T-shirts emblazoned with the logos of America’s small businesses. A portion of the proceeds from each product goes to support the business that the merchandise represents, bridging fashion with local economies.

Horses Cut Shop’s logo symbolizes its mission through vintage script and a crimson plaque, evoking the aura of old-school jean and T-shirt shops. With a simple logo design that can be printed on a shirt with ease, the logo embodies the authentic spirit of the businesses it represents.


Founded by a woman surfer, Seea is a swimwear brand specifically designed to help women surfers feel stylish, feminine and comfortable in and out of the water. The name Seea represents the musicality, beauty and enjoyment of surfing the ocean waves.

Likewise, the Seea logo assumes a dramatic curved S that embraces feminine, organic forms in a fun and approachable way. The Seea brand strikes a balance between form and function, and its scripted logo text assumes the same laid back feeling.

Hackwith Design House

Hackwith Design House strives to make each of its clothing pieces unique. Seamstresses at the Minnesota-based studio make most apparel after its been ordered, relying on a simple, clean aesthetic and quality fabrics to create items that last. Hackwith’s playful logo shows the brand’s commitment to creativity and one of kind clothing. From the off-kilter K, to the missing bar in the A, Hackwith’s logo is just the right amount of quirky without losing its sophistication.


Fair Trade Winds

Fair Trade Winds supports small scale artisans across the globe by selling their merchandise through an online platform. Fair Trade Winds prides itself on selling products crafted with traditional techniques that evoke culture and history.

The Fair Trade Winds logo features four feather-like shapes reaching out in all directions to create a compass. The four colors of the logo, yellow, red, green and blue, represent nature and diversity — things that the company’s sustainable business model protects.

NUX Active

NUX Active makes seamless activewear that’s fashionable and comfortable while providing freedom to move. NUX is rooted in the idea of mindful activewear, and their brand story promotes a lifestyle of peace, compassion and humility. The NUX logo looks similar to a moving body, with four limb-like lines reaching outward within a diamond. The effect continues even as it’s rotated, creating a 360-degree effect.

Mini Mioche

This eco-friendly, organic clothing company creates kids apparel and accessories. The Canadian company specializes in making soft basics for kids aged newborn to six years old, with each piece made from start to finish in Canada.

The Mini Mioche logo is slightly scripted yet not italicized, echoing friendliness and transparency. Mini Mioche plays off the term mini me, reinforcing the fact that it’s clothing for kids. When the logo is shortened to two Ms, the arm that joins the letters is reminiscent of two people holding hands.

Wallis Evera

Wallis Evera takes sustainable fashion to new heights by creating all-natural clothing made from hemp. The company’s goal is to spark inspiration about using hemp to reduce the fashion industry’s footprint. Wallis Evera’s logo is bright, clean and aptly shaped. The logo suggests the shape of a hemp plant while boasting clean, minimalist lines that leave room for interpretation.

The Good Company

The Good Company is a NYC-based streetwear brand that sells classic, colorful apparel. From hats and tees to long sleeve shirts and jackets, most of The Good Company’s clothing features a company logo, slogan or signature image. Its logo draws from scripts of the 70’s and 80’s, giving a classic and authentic feel. It’s also asymmetrical and mimics a hand-painted sign, solidifying the essence of community.

Images by: tookapic, Anna_Bella, Hans Braxmeier

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